Project for IEF248a
Spring 2001
Magnus Bjornsson
A Concise Analysis
Following is a condensed analysis of eBay's business model, where the company's strategy and performance is studied in view of the industry in general.
This paper was written as part of the IEF248a class with Prof. Ben Gomes-Casseres
eBay is the world's largest person-to-person trading platform, and currently
is head and shoulders above the competition. This analysis tries to name the
most important factors of eBay's success and predict eBay's future based on
them.